As you can obviously see, it's been quite awhile since I've posted anything at all on here. I've used a few other blogsites over the past few years as I travel but really haven't been consistant. There's been so much going on that it's been very difficult to do.
I've been to Scotland, Russia and Africa in the past 2 years and have thousands of photographs to sift through for a book I want to publish with a possible journey to China in the offing. The website is currently being revamped so I can better service my clients and display my work to potential clients. Unfortunately, I'm a techno-idiot so it's been slow going for me. I can take photographs with the best of them, work miracles with photoshop at times, but put code in front of me and I turn into a drooling, babbling moron. Couple that with trying to balance ease of use and navigation for clients, and features such as metadata searches for stockphotography, and it's a real challenge. And then add the cost of what you want vs what you can afford, well it's a long process. I want it to be right, and the cost has been not having it right..now.
I'm also working on my pricing, portfolios and packaging. The economy has hit hard everywhere. Even in the Lockard household. Those of you that know me know that when I'm not taking photographs, I'm a Commercial Construction Manager. I've got tons of experience and I'm very good at what I do, yet even I've not worked since November and it doesn't look to get much better anytime soon. It's a balance between taking a job for the sake of taking a job, vs taking a job that will actually pay me to take. As a result, I can't open the studio like I want to because I can't afford to. So what to do??
Well, the obvious solution is to not open the studio. At least not yet. Instead, I'll do location shoots and scaled down shoots until the time is right. This can actually be a benefit to my clients because I'll come to them, on their timetable (when possible), and on their budget. I can put together custom packages I can put together custom shots. I actually like to do this anyway because it allows me to spend more time with my clients to find out exactly what it is they want vs what I envision. Photographs, portraits especially, should be about the personality of the subject. Not about the photographers vision. Sure it's a terrific marraige when the two are combined, but at the end of the day, my clients pay the tab. NOT my vision.
I've got lots more to say, so stay tuned! Have work to do for now though!
Shoot me an email at JLockard1@msn.com if you have any questions, comments, or insight!
TTFN!
Jamie
I’m home. I’ve returned to
My family lives 45 minutes from here and I’ve seen them 3 times since the day I arrived. We’re working 7 days a week 12-16 hours a day. I’ve heard nothing but scalding criticism from people about the company I work for. I can’t name names other than to say it’s a large construction/engineering firm. We’ve all been working unbelievably hard to try and do something to help. Every single member of our team is here because we genuinely want to be and because we care. Nobody is getting rich off these projects and in fact our company will most likely lose money as the City itself is for all intents and purposes is bankrupt. We’re all aware of that. Our CEO is aware of that, yet still we remain and not letting up. Even amidst death threats, massive fatigue, long days, and an at times overwhelming feeling of hopelessness, we remain. Because if
See this State was forsaken ages ago. We’ve been written off as the poorest, least educated, most corrupt, ignorant, backwater, coonasses that don’t have enough sense to get away from the floodwaters. But what most don’t realize is that it’s really the fault of the US Government we’re like this. The Government is responsible for making the levies weaker than they ever should have been. The sheetpiling that stops the floodwaters from seeping under the levies was only 10 below sea level instead of the 35’ it should have been. That’s the US Corp of Engineers. Not the LA Government. They hired a
Enough of the blame game. It serves no purpose now. There’s so much to be done. I’ve stood in the middle of the 9th ward and cried for it’s citizens. I’ve watched the excavators and cadaver dogs pick through the debris piles looking for more bodies and finding them. I’ve watched the CIA, DEA,
People want to just bulldoze the city. “Why live in a flood zone or rebuild when it’s just going to flood again?!” Well, my friends, there are two fundamental problems and one reminder I’ll share with you. The first, this is a state where some people go to school on a boat. I kid you not. An overwhelming majority of this state is under sea level.
This is my home and these are my people. My heart breaks each and every day that I wake up and look out my window. Everytime I walk into the French Quarter and see the “Opening March 15, 2006 due to storm damage” signs in restaurants that once flourished. I remember walking down
The good news is that photographs from my site WWW.WJLockardPhotography.Com are doing really well. There is a “Katrina Series” that are mounted with Mardi Gras doubloons. All the proceeds are going back to the city and I’m not making a dime of profit. Please take a look and spread the word. They’re beautiful prints and the mats are superbly cut and mounted. They are black with a Mardi Gras Purple border. All hand signed and sequentially numbered for a limited edition. I’m really proud of them.
Pray for us all.
Excited!